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Re Sustainability Limited (ReSL) launched two impactful sustainability initiatives this festive season. These include the 18th edition of its award-winning Green Ganesha campaign (#ReBIGGreenGanesha), in collaboration with 92.7 BIG FM, and the introduction of its smart, app-based waste collection platform, Aakri - Powered by Re Sustainability. The twin initiatives were launched at My Home Bhooja, in the presence of residents who actively participated in the celebrations.

Rajasthan’s Udaipur-based Narayan Seva Sansthan (NSS), guided by its motto “Nar Seva – Narayan Seva”, hosted a large-scale free distribution camp for artificial limbs and callipers at Minerva Gardens, Hyderabad, where 783 differently-abled individuals from Telangana, Maharashtra, and Andhra Pradesh were provided with 851 custom-fitted artificial limbs, callipers, and other assistive devices—completely free of cost—helping them regain mobility, independence, and confidence.

Mankind Pharma has launched a powerful video campaign featuring legendary actor Amitabh Bachchan to raise awareness about organ donation on World Organ Donation Day. The campaign themed "Live Beyond Your Life" aims to address India's critically low organ donation rates and encourage more citizens to register as organ donors. The sobering reality in India is that for every 10 lakh Indians, less than 1% pledge to donate their organs to those in need.

Mankind Pharma, India's fourth-largest pharmaceutical company, has launched a thought-provoking Independence Day campaign for its fast-growing antacid brand Gas-O-Fast that champions Indian solutions for home-grown digestive issues. Gas-O-Fast has emerged as a formidable player in the Indian antacid market, achieving a significant milestone of ₹200 crores in revenue according to IQVIA data, with an impressive 11% market share approximately.

MediBuddy launched its new campaign, "Let the Movement Begin", under the #FitIndiaFestival initiative. The campaign is designed to inspire every citizen to embrace daily movement, the campaign celebrates motion not just as a fitness goal, but as an expression of personal freedom, strength, and national pride. Much like India's fight for freedom was driven by collective action and perseverance, #FitIndiaFestival aims to spark a national movement toward better health.

Banu Mushtaq is a distinguished Indian writer, lawyer, and activist whose evocative storytelling has been a catalyst for social awareness and literary progress.