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uni Brands Corporation celebrates courage towards the future at TEDWomen 2023

The partnership backed the 'Start Your Story' platform to foster creativity and connections

uni Brands Corporation celebrates courage towards the future at TEDWomen 2023

From starting lines to dotted lines. uni Brands Corporation proudly partnered with TEDWomen 2023: "Two steps forward" in Atlanta, GA, from October 11th to 13th. The conference celebrated those taking bold strides into the future, working unapologetically to make big dreams become reality. The speaker casting was formed by people working on new models of equity and inclusion or blazing trails as pioneers, with names such as actress Glenn Close, writer Laurel Braitman, and many more.

During the event, uni commissioned Atlanta-based artist Aysha Pennerman, who created an interactive mural installation that captured the profound beauty and diversity of the city and the event. Attendees were encouraged to actively participate in making their mark on the mural by colouring it with vibrant POSCA markers from uni. Pennerman's design captured the essence of women boldly navigating new trajectories toward the future. "Through symbolic paths that intertwine, these visuals reflect the strength and determination of women embracing uncertainty with courage," says Pennerman. Against the backdrop of Atlanta's skyline, each stride echoed the city's spirit of diversity and aspiration, embodying the idea that progress comes from breaking free of constraints.

The partnership continues uni's "Start Your Story" campaign, focused on celebrating and supporting inspiring individuals who are writing the next chapter of their lives. uni's mission is to 'Enrich lives by inspiring creativity and connection'. "We are grateful to support this partnership, as it perfectly aligns with our vision and TED's mission to discover and spread ideas that spark imagination, embrace possibility and catalyse impact," highlighted uni's President, Mike Parker.

About uni Brands Corporation

For more than 135 years, uni Brands Corporation has been the leader in the design, development, and delivery of writing and art product solutions. Headquartered just outside of Chicago, uni continues to deliver best-in-class products that are a catalyst for creativity and connection. uni's robust and innovative portfolio includes products under the uniball, POSCA, Emott, and Pin brands.

About TED

TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the hundreds of TED Talks curated from our annual conferences and published on, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, more than 3,000 independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyse more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilise a movement for a net-zero future. TED is owned by a nonprofit, nonpartisan foundation. Our aim is to help create a future worth pursuing for all.

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The Progress Catalyst


Throughout history, there have been individuals who have made a profound impact on the world. These individuals have pushed the boundaries of what is possible, and have made the world a better place for all. We will keep exploring the lives and work of these progress catalysts, and show how their contributions have shaped the world we live in today.


The Progress Catalyst is a celebration of these individuals. It is a tribute to their courage, their vision, and their determination. It is a reminder that we all have the power to make a difference in the world.

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