MediBuddy drops a musical wake-up call with #NoPuffPlease

MediBuddy, India’s largest digital healthcare company, unveiled a campaign like no other — #NoPuffPlease— ahead of World No Tobacco Day. The campaign urges smokers to avoid smoking not just for their own health, but to protect the people around them — friends, family, colleagues, and even strangers who often become passive smokers without a choice.

The heart of the campaign is a bold, relatable anti-smoking anthem titled "Love You Bro… But Not Your Smoking." Unlike conventional scare tactics that rely on fear or statistics, this campaign takes an emotional, peer-driven approach through music. The anthem was entirely conceptualised and written from scratch with the help of AI — from crafting the lyrics to composing the tune and rhythm. Every element was generated using AI tools to create a track that is catchy, culturally relevant, and impactful. It highlights how smoking damages not just lungs, but also relationships and social bonds. 

The growing health crisis posed by both active and passive smoking prompted this anthem. According to the latest Global Adult Tobacco Survey (GATS), India has over 267 million tobacco users, and 28% of Indian adults aged 15-24 are regular smokers. Adding to the concern, the WHO's 2024 findings reveal that more than 40% of non-smokers are exposed to secondhand smoke either at home or in public places — putting them at serious risk. Passive smoking alone causes nearly 1.2 million deaths globally every year, with India contributing significantly to that figure. 

“MediBuddy believes preventive care begins with awareness,” said Manu Sankar Das, Head of Brand Marketing, MediBuddy. “The statistics on smoking are deeply concerning, especially among the younger demographics, and as India’s largest digital healthcare company, MediBuddy feels the urgent need to connect with this demographic differently, as traditional hard-hitting advisories often miss the mark. The #NoPuffPlease campaign and the AI-crafted anthem 'Love You Bro… But Not Your Smoking' are consciously moving beyond scare tactics. Instead, by harnessing AI to create a relatable song from lyrics to rhythm, we're adopting a peer-driven approach. Our aim is to genuinely resonate with young adults, highlighting how smoking impacts not just their personal health, but profoundly affects the well-being of their friends, family, and even strangers, ultimately straining the relationships they cherish. It's a call for collective responsibility and healthier connections.”

With its Hinglish rhymes and street-style rhythm, the anthem delivers a powerful message that you may love your friend, but you don’t love what their habit does to health. This unique blend of beats, wit, and emotional tug makes the message more shareable, especially among younger audiences. 

The campaign aims at sparking real conversations around secondhand smoke and the unseen impact of smoking. It serves as a timely reminder that one person’s habit can silently harm many others.

With this anthem, “Love You Bro… But Not Your Smoking”, MediBuddy transforms a tough conversation into a movement — making it easier and cooler to say: quit smoking, for yourself and for everyone who breathes around you.

About MediBuddy

MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare company has a partner network of 125,000+ doctors across 22+ specialities, 7,500+ hospitals and clinics, 7,700+ diagnostic centres, and 10,000+ pharmacies, along with a team size of 2,300+ members. Serving 100,000+ lives per day, it has created an integrated healthcare ecosystem that offers patients seamless access anytime and anywhere, 24x7, 365 days a year. With its healthcare services available in 16 Indian languages to enable customer-friendly consultation, MediBuddy is bridging the Urban-Rural quality healthcare divide. MediBuddy offers online and offline doctor consultations, medicine delivery, lab tests at home, mental health consultations, and surgery care, among other healthcare services.

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