Mukesh Bansal - The Progress Catalyst
Shaping the future with AI and wellness
Mukesh Bansal is a distinguished Indian entrepreneur, technologist, and author, renowned as the co-founder of Myntra, India’s leading fashion e-commerce platform, and the founder of Cult.fit, India’s largest fitness and wellness brand. His entrepreneurial journey reflects his passion for innovation, resilience, and building scalable businesses across diverse industries.

Nationality:Â Indian
Date of Birth: September 1976
Hometown:Â Haridwar, India
Parents:Â
Spouse: Archana Bansal
Education: Computer Science and Engineering at the Indian Institute of Technology (IIT), Kanpur
Employment History:Â Bansal began his career as a system analyst with Deloitte in Chicago. He also worked with several startups in Silicon Valley, including NexTag, Centrata, and NewScale.
Co-founder of Myntra with Ashutosh Lawania and Vineet Saxena in 2007
Founded Cult.fit with Ankit Nagori in 2016
Through his startup Meraki Labs (founded in 2020), Mukesh has supported startups like Skyroot Aerospace and Groww
Mukesh runs a popular podcast SparX
Mukesh is also on the board of Olympics Gold Quest, a non-profit foundation
Current venture: Founder of Nurix.AI, a start-up focused on AI-driven solutions
Mukesh Bansal’s career exemplifies his ability to blend technology with business acumen, making him a role model for aspiring entrepreneurs in India and beyond.
Mukesh Bansal, a lifelong innovator and leader
Mukesh Bansal co-founded Myntra in 2007 with the vision of creating a customer-centric online shopping platform. Myntra initially focused on personalised merchandise, such as customised t-shirts, but soon transitioned into a full-fledged fashion e-commerce platform, partnering with over 500 Indian and international brands.
Under Mukesh’s leadership, Myntra became synonymous with fashion e-commerce in India, setting benchmarks for user experience, operational efficiency, and customer trust. Myntra's innovative use of technology and exclusive brand tie-ups helped it become a household name. In 2014, Mukesh played a pivotal role in Myntra’s acquisition by Flipkart for $330 million, one of India’s largest e-commerce deals at the time.

Post-acquisition, Mukesh joined Flipkart’s leadership team, overseeing marketplace operations, commerce platforms, and strategic initiatives. During his tenure, Flipkart scaled its offerings significantly, consolidating its position as India’s largest e-commerce company. Mukesh’s ability to integrate Myntra into Flipkart while maintaining its brand identity remains one of his standout achievements.
Beyond Myntra, Mukesh has ventured into angel investing, supporting multiple start-ups in fashion-tech, logistics, and SaaS platforms, showcasing his commitment to fostering innovation across industries.
Impact Maker Mukesh Bansal
In 2016, Mukesh Bansal founded Cult.fit (later rebranded as Cure.fit) with a mission to transform India’s fitness and wellness landscape. Combining his technological expertise with a deep understanding of customer needs, Mukesh created an integrated platform for physical fitness, mental health, healthy eating, and preventive healthcare.
Cult.fit’s innovative approach included tech-enabled fitness centres, which offered a mix of traditional workouts, yoga, dance, and strength training. These centres were complemented by online offerings, such as live fitness classes and personalised health plans, making fitness accessible even in remote areas. Additionally, the platform expanded into mental health services with the launch of Mind.fit, offering meditation, counselling, and stress management programmes.
During the COVID-19 pandemic, Mukesh pivoted Cult.fit’s strategy to focus on virtual fitness solutions, helping the company retain its market leadership despite lockdown-induced disruptions. Cult.fit became the largest fitness brand in India, operating over 300 physical centres and serving millions of users online.
Mukesh also ventured into fitness technology by launching smart wearables and fitness trackers under the Cult brand, integrating these with its mobile app to provide real-time health insights. This holistic approach to wellness has positioned Cult.fit as a leader in India’s growing health-tech space.
Change Maker Mukesh Bansal
Born in Haridwar, Uttarakhand, Mukesh Bansal’s entrepreneurial journey began after graduating from IIT Kanpur in 1997. He spent nearly a decade in Silicon Valley, working for tech giants like NVIDIA and Demyx Software, where he honed his skills in product development, scaling operations, and building customer-focused solutions.

After returning to India, Mukesh applied his global experience to build ventures that cater to Indian consumers while maintaining international standards of quality and innovation. From revolutionising fashion e-commerce with Myntra to redefining wellness with Cult.fit, Mukesh has consistently led transformative projects that blend technology, business acumen, and a deep understanding of consumer behaviour.
In addition to his entrepreneurial achievements, Mukesh is a prolific author and mentor, frequently sharing insights on scaling start-ups, navigating crises, and fostering innovation. His book, "Sparx", provides a blueprint for aspiring entrepreneurs on building high-impact businesses.
In 2023, Mukesh founded Nurix.AI, a venture dedicated to creating AI-powered solutions for industries like healthcare, retail, and education. The start-up aims to democratise access to AI tools, enabling businesses to automate processes, improve decision-making, and enhance efficiency.
Progress Catalyst Mukesh Bansal
Mukesh Bansal’s latest venture, Nurix.AI, focuses on leveraging artificial intelligence to address pressing challenges in industries such as healthcare, education, and retail. The platform is committed to building customisable AI solutions that cater to the unique needs of businesses, helping them optimise workflows and scale operations effectively.
Mukesh’s vision for Nurix.AI aligns with his broader philosophy of combining technology, accessibility, and innovation to create meaningful impact. Beyond AI, Mukesh remains invested in the wellness and fitness industry, working with Cult.fit to develop next-gen fitness devices and expanding into global markets.
Mukesh is also exploring opportunities in sustainable e-commerce, focusing on initiatives that reduce carbon footprints in logistics and packaging. Through strategic investments and mentorship, he continues to support start-ups in emerging sectors like fintech, green tech, and health-tech, contributing to the evolution of India’s entrepreneurial ecosystem.
Achievements

Co-founding Myntra (2007): Revolutionised India’s e-commerce sector by building a leading fashion retail platform, acquired by Flipkart in 2014.
Cult.fit Expansion (2016): Scaled India’s largest fitness and wellness platform, integrating physical fitness, mental health, and nutrition with technology and convenience.
Nurix.AI (2023):Â Focused on developing cutting-edge AI-driven solutions for industries like healthcare and retail.
Angel Investor:Â Supported start-ups in fashion-tech, SaaS, logistics, and AI, mentoring entrepreneurs to scale impactful businesses.
Author:Â Published "Sparx", an influential guide for entrepreneurs, offering insights into building and scaling high-growth ventures.
Global Collaborations: Partnered with international brands and start-ups to bring global innovations to India’s markets.
Scaling Start-ups: Played a pivotal role in scaling multiple ventures, earning recognition as one of India’s top entrepreneurs.
Mentoring Start-ups: Actively mentors emerging entrepreneurs, fostering innovation and leadership in India’s start-up ecosystem.
Awards & Recognitions
Fortune India’s 40 Under 40 (2014): Recognised as one of India’s most influential young business leaders.
YourStory Entrepreneur of the Year (2016): For contributions to India’s wellness and fitness sector.
Economic Times Startup Awards (2018):Â Honoured for excellence in entrepreneurship.
IIT Kanpur Distinguished Alumni Award (2021):Â Recognised for outstanding achievements in technology and entrepreneurship.
Featured in Business of Fashion’s Top 100 Innovators for his impact on fashion and technology.
Media References
VCCircle - Funding for new AI startup
IIT Kanpur - Mukesh Bansal: IIT Kanput alumni
Wikipedia - Mukesh Bansal's story
Business of Fashion - Mukesh Bansal profile
DNA India - Mukesh Bansal’s entrepreneurial journey
Startuptalky - Mukesh Bansal success story
NDTV Profit - Mukesh Bansal insights on start-ups
YourStory - Mukesh Bansal entrepreneurial journey
Cult.fit Official Website
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